Chocolate Epilogue

So, farewell then Cadbury's as we knew it. Or as we like to remember it, as I went on about here last November. It's a great shame, to see something so decidedly English become just another name in Kraft's brand fortfolio. (They come over here, chat up our girls and eat our chocolate.) But the writing was very clearly marked on the wrapper. You've only got to look at what happened to good old Rowntrees, snaffled up by Nestles. Smarties were sent off to Germany, with the loss of 646 jobs, but they did build a new factory in York, saying the old Haxby Road factory was difficult to make chocolate in because of keeping the temperature consistent. Funny how Rowntrees managed to do it for over a 100 years without it melting. Of course that's not the point. It's only about the consistency of making money, not chocolate. But I still eat an Aero every other day; they're still made in York and I couldn't tell you it tastes any different. Although I heard a rumour that the current Terry's Chocolate Orange, another Krafty deal that moved production out of York to Slovenia or somewhere, now tastes more like Bert's Chocolate Mothball. It might still be alright down at blossom-filled Bournville, but I doubt it. Whatever their bleating protestations last November, Cadbury's were always going to sell to the highest bidder whatever, even if it was to a producer of tasteless processed cheese.

No comments:

Post a Comment