News: SHELL HELIX TRADE PARTNERS ENJOY UNIQUE BMW MOTORSPORT DRIVING EXPERIENCE IN MUNICH
Friday, December 18, 2015
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Shell Malaysia had sent a total of eighteen top performing workshop owners from different regions across the country to this money-cannot-buy experience with BMW. They were given the opportunity to drive the latest BMW models under the tutelage of expert drivers from BMW Motorsport in Munich, Germany
The Munich event was held to celebrate the BMW Motorsport Premium Technology Partnership, with participation of more than 200 guests and staff from 27 global markets. In a programme of events co-created with BMW Driving Experience, guests discovered if they had what it took to drive in the DTM also.
Running a successful workshop has its privileges. Yes?
SHELL HELIX TRADE PARTNERS ENJOY UNIQUE BMW MOTORSPORT DRIVING EXPERIENCE IN MUNICH
KUALA LUMPUR, December 18, 2015 – It was truly an experience that many car enthusiasts could only dream of – the opportunity to drive the latest BMW models under the tutelage of expert drivers from BMW Motorsport in Munich, Germany.
Ignoring the autumn chill, they had the opportunity to learn and execute 180-degree backwards spin and complete slaloms under the watchful eyes of expert instructors. They were also treated to exhilarating passenger laps in a BMW M4 road car.
“This year, Malaysia had sent a total of eighteen top performing workshop owners from different regions across the country to this money-cannot-buy experience with BMW. We are looking forward to more of such unique experiences in 2016,” said Leslie Ng, Shell Lubricants General Manager -- Malaysia & Singapore.
Among the exclusive group was Niew Theam Keat, owner of a service centre in Kuala Lumpur that specialises in Continental cars. The strong advocate of Shell Helix motor oils said, “It was simply one of the best experiences ever whilst learning new skills from the BMW expert drivers!”
Ahmad Ramzi and David Chin, both owners of leading workshops in Kuala Lumpur, paired up in the 180-degree backwards spin challenge. They summed up the experience -- pure excitement!
The Munich event was held to celebrate the BMW Motorsport Premium Technology Partnership, with participation of more than 200 guests and staff from 27 global markets.
In a programme of events co-created with BMW Driving Experience, guests discovered if they had what it took to drive in the DTM, the world’s most advanced touring car racing series, while putting the revolutionary Shell Helix Ultra with PurePlus Technology motor oil to the test.
“This once-in-a-lifetime event we have delivered together with BMW Motorsport and BMW Driving Experience showcased the performance and benefits of Shell Helix Ultra with PurePlus Technology. As Premium Technology Partner for BMW Motorsport, Shell Helix Ultra has privileged access to all the professional BMW works drivers and it was fantastic to have them join us in Munich to share the importance of a premium motor oil in enhancing engine performance and put it to the test together with our guests. We are excited to host more Malaysian workshop owners to this money cannot buy experience” said Alexandra Ip, Shell Helix Global Brand Manager.
During their visit, guests also learnt about the science behind the technical partnership in the bespoke ‘Shell Helix Ultra DTM Garage’ where they witnessed a live oil analysis in the Shell mobile Track Lab, took a virtual reality tour of the product benefits of Shell Helix Ultra with PurePlus Technology and viewed the Shell BMW M4 DTM replica car up close.
During the trip, guests also had the chance to explore the scenic and historic city of Munich and soak up the Bavarian culture. The event climaxed with a Gala Dinner at the BMW Museum, where Shell Helix and professional BMW works drivers joined guests for an exclusive awards ceremony.
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