Genesis G90 - Hyundai's latest, and greatest flagship

Hyundai has unveiled the Genesis G90. This big boy is Hyundai's luxury flagship that is sold under the separate Genesis brand. The G90 will be competing at the top of the premium luxury car segment with the likes of the BMW 7 Series, the Mercedes Benz S-Class and the Lexus LS400. 

It will add world class safety systems and the usual technology innovation as well as the required push towards class leading NVH levels so that the target market will be swayed enough to try something new as this. The G90 will have two petrol engines - an all-new 3.3-liter direct-injected, twin-turbocharged V6 that makes 365hp / 510Nm or the Tau 5.0 liter V8 for the ultimate in mechanical refinement - 420hp / 519Nm torque.

This car is larger than the Hyundai Genesis 3.8 that was recently launched in Malaysia. That model sits below the G90 and will soon be rebranded as the Genesis G80. Styling wise, we get the same type of lines. Very European in its execution and defined by the huge Genesis 'crest' grille up front. 

Now what's important about this G90 is not the fact that it may or may not be sold in Malaysia but the new 3.3liter twin turbo engine. That engine may make its way into the Genesis G80 or the Hyundai Genesis we have seen. A smaller engine means friendlier road tax and that would make the Genesis an easier sell here as even full scale luxury cars like the BMW 7series and Audi A8 run 3.0liter twin turbos here for obvious road tax break reasons.

PRESS RELEASE
Genesis Brand Launches its G90 Luxury Flagship

 Cutting-edge technology, ultimate refinement and luxurious

convenience set the Genesis brand flagship apart

 Premium luxury sedan exudes confidence and differentiation through

‘Athletic Elegance’ with refined and dynamic performance

 Generous world-class safety and technology innovations

January 12, 2016 – Hyundai Motor Company today unveiled its G90 premium luxury sedan

for the Genesis brand in the U.S. market, the new flagship of the brand’s model line-up. The

G90 will compete at the top of the premium luxury car segment with world-class

technological innovations and the highest levels of refinement, convenience and dynamic

performance.

Created by key members of the new Prestige Design Division, G90 represents the

embodiment of the brand’s ‘Athletic Elegance’ design theme. The G90 silhouette is both

powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs

and sophisticated rear deck contours. Inside the cabin, fine materials and textures from top

automotive suppliers meet human-centered ergonomics to provide occupants with absolute

convenience and luxurious comfort.

Human-Focused Innovation

With advanced technological innovation at its core, G90 features GENESIS SMART SENSE,

a suite of active driver safety technologies. These features cover the full spectrum of safety,

from driver alertness and focus to total occupant safety, and even the safety of other drivers

around you. This suite brings together systems such as Automatic Emergency Braking with

Pedestrian Detection, Smart Cruise Control, Smart Blind Spot Detection and Lane Keep

G90’s Automatic Emergency Braking (AEB), utilizing sensor fusion technology to help avoid

a potential collision or reduce its impact. With this system, G90 will employ automatic braking

when it detects another vehicle or pedestrian at an unsafe closing rate of speed. This system

uses the front radar from the Smart Cruise Control system and the forward camera from the

Lane Keep Assist (LKA) to provide this extra margin of safety.

Best-in-class Luxury Refinement in every area

Benefitting from an intensive four-year development focus by an 800-strong team, the G90

offers best-in-class NVH refinement levels. Every detail of the interior has been crafted to

enhance the car’s human-centered focus.

Advanced ergonomic analysis dictates the positioning of driver controls, passenger comfort

and entertainment features, while exclusive materials are sourced from the finest artisans

around the world. For optimized comfort, Genesis offers a 22-way power driver seat.

Vehicle dynamics, including ride comfort and road holding in adverse conditions, are

optimized by combining an advanced H-TRAC all-wheel-drive system with the first

application of Genesis Adaptive Control Suspension (ACS).

Sporty Agility with Refined Performance

G90 owners will immediately notice the highest standards of refined performance. These

characteristics are central to the Genesis brand, with development teams carrying out

rigorous performance testing at the company’s European Technical Center at the Nürburgring

in Germany and the California Proving Grounds in the Mojave Desert. Even with this sporty

and responsive character, the G90 interior environment remains well-mannered. G90

powertrain options include an all-new 3.3-liter direct-injected, twin-turbocharged V6 or the

award-winning Tau 5.0-liter direct-injected V8 for ultimate power.

In addition to the United States, G90 will be offered in other markets, including China, Russia

and various countries in the Middle East. Five additional Genesis models are planned for

launch within the next five years.

01 Styling

Led by key design members of Hyundai Motor’s new Prestige Design Division, the distinctive

appearance of the G90 exudes both confidence and originality. Under the oversight of Chief

Design Officer Peter Schreyer, G90 expresses the first interpretation of the design theme

‘Athletic Elegance,’ which harmonizes beauty and elegance of movement with dynamism and

an explosion of energy.

Exterior Design

The G90 exterior design conveys a natural dignity evident in both static and dynamic

perspectives. In crafting the G90, the Prestige Design Division aimed to capture the car’s

strength and originality, while presenting fresh appeal through innovative styling and sporting

proportions.

From the front perspective, the G90 identity is conveyed through a Genesis-family design

feature, the ‘CREST’ grille, and crowned with the winged Genesis emblem. Powerfully

proportioned, the G90 combines a prominent hood with short overhangs, an unequivocal

manifestation of its performance rear-drive architecture. Available full-LED signature

headlights (V8 model) flow from fascia to fender – a key design element of the new Genesis

brand. On the lower fascia, standard LED Daytime Running Lights (DRLs) add to the

distinctive illumination signature. A unique interpretation of the hexagonal grille also supports

a bold and confident front visage.

Inspired by clean, modern lines and effortless elegance, the sedan’s bold lines are

accentuated along a distinctive chrome character line to the rear. From there, dual

asymmetrical chrome exhaust tips surrounded by a lower fascia chrome accent provide a

substantial reminder of power, while vertical full LED light signature elements complete the

design message of athletic elegance. Even more, the clean lines of the G90 yield the

additional benefit of an exceptional 0.27 Cd for minimized wind noise and enhanced fuel

efficiency, a best-in-class for the segment.

With luxurious interior spaciousness, the G90 is available in five colors created to accentuate

its distinctive lines. Ranging from Casablanca White and Caspian Black to Manhattan Brown,

Santiago Silver and London Gray, the color palette was painstakingly matched to a wide

spectrum of interior environments and sophisticated material selections.

Interior Design

Effortless ergonomics, interior design harmony, convenience and luxurious comfort helped

craft the G90 interior design. From the graceful layout of driver controls and genuine,

premium material selection, to meticulous craftsmanship, precision leather-stitched

instrument panel and an elegant material color palette, virtually every element of the interior

focuses on the passengers.

Extensive consideration has been given to material selection for the G90. The highest-

quality, authentic materials adorn the cabin, with ease of operation and intrinsic beauty as

fundamental priorities for the interior. Throughout the cabin, the controls for these latest

technologies are luxuriously ensconsed amid Nappa leather and genuine wood accents,

delighting the senses and cosseting the occupants in a first-class ambience. Even the

Lexicon® audio speaker grilles convey an ultra- luxury ambience, precision-machined of

high-grade aluminum alloy.

Passenger space is a key component of interior comfort and design, and the new G90 has

significantly improved spaciousness, derived in part from a generous 4.5-inch increase in

wheelbase for greater passenger comfort. This increase in wheelbase also resulted in

reduced overall overhangs when compared with the previous model. Inside the cabin, this

translates to superior front headroom (41.1 inches) and legroom (46.3 inches) compared with

key competitors.

02 Powertrains

Tuned for maximizing driving confidence, a rigorous engine testing regime focused on overall

responsiveness, while retaining luxury-class refinement levels.

G90 is fitted with a choice of two gasoline engines: a 3.3-liter direct-injected, twin-

turbocharged V6 engine developing an estimated 365 horsepower @ 6,000 rpm (premium

fuel), or the top-trim 5.0-liter direct-injected V8 engine developing an estimated 420

horsepower @ 6,000 rpm (premium fuel). With either powertrain, G90 boasts impressive

performance characteristics even while offering exceptional passenger comfort, a hallmark of

the Genesis brand.

The 420 horsepower V8 powerplant develops an estimated 383 lb.-ft. @ 5,000 rpm (premium

fuel). Hyundai Motor’s first twin-turbocharged engine, the all-new 3.3L direct-injected twin-

turbocharged V6, also boasts strong performance with an estimated 376 lb.-ft. of torque

throughout a wide RPM range of 1,300 - 4,500 rpm (premium fuel). Both G90 powerplants

employ dual, mid-phase Continuously Variable Valve Timing for enhance power, efficiency

and lower emissions.

Further, both engines benefit from an advanced 8-speed automatic transmission with

extensive lightweighting, reduced clutch-disc drag, lighter torque-converter components and

reduced losses from lower oil pump displacement compared with the previous generation.

This new transmission boasts lower overall weight, higher efficiency and more compact

dimensions as well.

03 Driving Performance

A fundamental brand characteristic of all Genesis models is the careful melding of sporty

agility and refined performance. At the pinnacle of the Genesis line, G90 achieves these

often competing goals via an extensive research, development and testing regime.

G90’s engineers worked closely with the company’s European Test Centre based at

Germany’s demanding Nürburgring circuit, and also put the car through its paces in

controlled environments at Hyundai’s California Proving Grounds in the Mojave Desert.

Through an intensive program of testing and development, the engineering team refined G90

ride, handling, steering feel and suspension damping to deliver an exhilarating driving

experience with overall dynamics that are simultaneously luxurious, sporty and refined. G90

also features Intelligent Drive Mode with four distinct driving settings: Eco, Smart, Sport, and

Individual (driver-specified parameters). These four driver-selectable modes provide unique

calibration settings for suspension, steering, stability control, engine, transmission and

available AWD, allowing the driver to determine G90 driving character based on personal

driving preferences, road quality, or traffic conditions. Further, G90 includes proprietary

“Smart Shift and Drive Control” automatic transmission technology that analyzes driving style

and adjusts shift character, engine torque response and suspension damping in real-time

driving conditions.

As a foundation for better handling precision, G90 body rigidity has been increased, with an

overall bending rigidity six-percent higher than the Mercedes-Benz S550. To achieve this

impressive rigidity, G90 utilizes 52 percent Advanced High Strength Steel (AHSS), a full 300

percent more than the previous generation, along with more than 650 feet of advanced

structural adhesives.

To achieve the smoothest possible ride comfort while retaining engaging dynamics, G90 is

fitted with a multi-link suspension design for minimized camber and toe changes throughout

the suspension travel range. Rear cross member bushings were also improved from a rubber

to a hydro construction. In addition, the Genesis Adaptive Control Suspension system with

electronic damping control smoothly and precisely controls body motions throughout the

range of dynamics with minimal compromises to ride comfort. This adaptive control

suspension, sourced from Sachs/ZF®, offers independent damping control for both rebound

and compression strokes of suspension travel for improved body and yaw control. G90

motor-driven power steering was further refined with optimized assist-and-recovery

calibrations and increased steering torsion bar rigidity for more precise steering

responsiveness. Large, 19-inch turbine-blade design alloy wheels with 245/45R19 front and

275/40R19 rear performance tires ensure immediate response to steering inputs and precise

handling character.

G90 Front and Rear Suspension Layout w/Adaptive Control Suspension

An advanced H-TRAC® AWD system is available with either powertrain, for confident control

under adverse driving conditions such as ice or snow. This system features an electronic

transfer case with active torque control and offers dual-mode Sport or Normal calibrations

that are linked to the Intelligent Drive Mode.

The H-TRAC system can direct up to 40 percent of available torque to the front axle, for

enhanced traction in adverse conditions such as ice or snow. In more ideal conditions, the H-

TRAC Sport calibration features a high degree of rear-drive bias for sportier cornering and

acceleration characteristics, with up to 90 percent of available torque distributed to the rear

axle. In addition, with the H-TRAC systems’ Economy mode, up to 100 percent of available

torque is distributed to the rear wheels for maximum driveline efficiency.

G90 brakes were also improved for greater fade resistance with larger, 14.8 inch rotors (5.0

V8 model) and thicker (34 mm) front rotors, with dedicated cooling vents in the front fascia

for enhanced front brake heat dissipation. Rear brake performance was also enhanced with

larger, 13.4 inch rotors. G90 brake calipers use a 4-piston fixed design in front and a 2-piston

fixed design in the rear.

04 Safety

‘Safety without compromise’ summarizes the passenger-centered philosophy that has

directed the development of the G90. Its world-class safety technologies accompanied by

outstanding structural rigidity combine to increase its overall safety quotient. G90 is expected

to receive a 5-star safety rating (NHTSA), and a Top Safety Pick+ (IIHS), based on

preliminary internal crash tests. All individual crash scenario classifications are expected to

receive a Good rating or above.

The G90 body structure has been strengthened with a dual-layer member connection design

and a newly optimized load-dispersion structure for the small overlap crash test. A variety of

class-leading standard safety technologies work to minimize risk and maximize protection for

the driver, passenger and other road users. These advanced safety features include:

Automatic Emergency Braking (AEB) with Pedestrian Detection, Smart Blind Spot Detection

(SBSD), Lane Keep Assist, Rear Cross-traffic Alert, Driver Attention Alert, Dynamic Bending

Light headlights with High Beam Assist, and a 360-degree Multi-view Monitor. In addition,

G90 also features Smart Cruise Control with stop/go capability. For enhanced visibility for the

driver, the Head’s-up Display has been increased from 7.4 inches to 9.7 inches with

enhanced illumination.

05 Convenience Features

Simplicity and intuitive function were key elements in the development of G90 convenience

features, delivering the ultimate carefree ownership experience for owners. In developing the

car’s specifications and trim levels, every effort was made to provide customers with

everything most customers would need without anything unnecessary or overly complicated.

Seating comfort was a key development target for G90. Ergo-design seating, including an

electronically-controlled, 22-way power driver’s seat with power shoulder adjustment, was

approved by the German campaign for healthier backs, Aktion Gesunder Rücken. The G90

passenger seat offers 16-way adjustment for optimal comfort. All front seat positions, side

mirrors and steering column position are controlled by an integrated memory system. Front

seat positions offer both heating and ventilation.

The upscale rear outboard passenger seats are electronically-adjustable in 12 ways (14-

ways for the right seat position) on the 5.0 V8 model, ensuring the highest levels of comfort.

These luxurious seats were carefully developed via thorough analysis of the renowned

“Stressless” seat design. In addition, the rear seats offer heat, with ventilation on 5.0 V8

models. The rear seats offer an unusually high comfort level on V8 models, including power:

slide linked with recline, shoulder-adjusters, rear lumbar support, 4-way head restraints and a

rear integrated memory system controlled by a dedicated rear console selector.

Many of the car’s features rely on interaction with the car’s audio visual system displayed via

a luxurious 12.3-inch high-definition widescreen in the center stack, operated via DIS control

knob. The screen plays a key role in enhancing the ease of parking and tight urban

maneuvering for drivers. A one-megapixel digital camera is activated when parking,

simultaneously sharing the screen with a high-resolution 360-degree Multi-view monitor with

steering guidelines. A heads-up display helps drivers to find key driving data while keeping

their eyes safely on the road ahead. In addition, a seven-inch high-resolution TFT-LCD

display enhances data recognition for the driver from the center gauge cluster.

Depending on individual taste or mood, one of seven interior ambient lighting mood lamps

can be selected, and LED lamps are positioned in the overhead console and cabin lighting

positions. From the outside mirrors, Genesis-logo approach lamps are projected on the

ground for enhanced visibility while approaching the vehicle.

Ultra-high fidelity was an absolute development requirement for the G90 audio system.

Presenting a concert-like experience, the Lexicon® Premium Sound System boasts

QuantumLogic® Surround sound with 17 speakers, a 10-inch subwoofer. Developed in

concert with Grammy Award-winning artists and producers, QuantumLogic® Surround is a

revolutionary new audio algorithm that is designed to mimic the acoustics of the original

performance and recording space, identifying individual voices and instruments and re-

authoring these into a precise multi-channel soundstage. In addition, Clari-Fi® music

reconstruction technology rebuilds sonic details typically lost in the compression process for

digital music sources, adjusting fine musical nuances based on the overall quality of the

audio signal. This helps to further maximize the high-fidelity listening experience with every

track. On the 5.0L V8 model, the rear seats feature dual rear monitors with 9.2-inch high-

definition screens that can be controlled from the rear seat Driver Information System

controller.

Elsewhere in the finely-appointed cabin, the ventilation system offers a segment-first three

distinct zones of control with a cabin CO2-level sensor and Air Quality System (AQS) that

allows additional fresh air to enter the cabin when needed. The G90 steering wheel also

offers a heating function as standard. G90 passengers can now conveniently charge their

mobile devices with the latest Qi wireless-charging standard technology and utilize both front

and rear USB ports. For ease of entry, the G90 includes a proximity key with an integrated

push-button start system. Power rear- and rear-side-window sunshades are also standard.

From the outside, a power Smart Trunk with hands-free opening adds convenience

whenever the owner’s hands are full for convenient loading and unloading, and all doors

have power door closure function. For adverse weather, G90 also offers a windshield wiper

de-icer, rain-sensing wipers and an auto-defogging windshield.

06 Noise, Vibration and Harshness (NVH)

Engineers focused on segment-leading low NVH as a key differentiator for G90, dedicating

hundreds of hours to fine-tuning every aspect of noise reduction and comfort enhancement.

This obsessive attention to detail has resulted in G90 boasting best-in-class ratings for in-

cabin noise levels, a major achievement in this critical area of refinement in the luxury

segment.

With special sound-absorbing materials throughout the cabin, to the application of specially

laminated acoustic film glass on every window, the G90 cabin is a pleasant refuge for its

passengers. Road noise was further minimized through the development of a specialized

Helmholtz design, with hollow, two-piece wheel construction, and an integral sound

absorption chamber for the 19-inch alloy wheels. This design produces an innovative

resonance effect which provides sound absorption for reduced tire noise levels in addition to

lower unsprung weight for more responsive handling and better ride comfort.

Sound engineering also extended to the suspension set-up, optimized at test centers around

the world for high-speed cruising, while minimizing cabin noise intrusion and body vibration.

Wind noise in the cabin has been reduced through the application of a 3-layer weather-strip

seal on all doors. Special sound insulation now also includes the rear glass, while carpet and

headliner insulation thickness have been increased by more than 20 percent. In the rear

quarter panel, a special plate foam pad has been added as a special sound block for rear

passengers.

For the powertrain, the intake ducting now employs a variable-type valve for minimized

intake resonance at various engine speeds. In addition, transmission-housing rigidity has

been improved with external rib enhancements and increased thickness leading to reduced

NVH. In the engine bay, a special single continuous powertrain seal has been applied for

reduced sound penetration into the cabin. Underneath G90, underbody airflow has been

improved for reduced turbulence and wind noise, greater efficiency and enhanced stability at

higher speeds.

07 Technical Specifications

Engines:

3.3-Liter Twin-Turbocharged V6  365hp@ 6,000 rpm 376 lb/ft @ (1,300-4,500) rpm

5.0-liter Direct-injected V8  420hp @ 6,000 rpm 383lb/ft @ 5,000 rpm

Drivetrain:

Rear-wheel drive - standard

All-wheel drive - optional

Transmission:

Eight-speed electronically-controlled automatic transmission with lock-up torque converter

Suspension and damping:

Front Multi-link

Rear Multi-link

Steering:

Type Rack-mounted Motor-Driven Power Steering

Overall steering gear ratio 12.9

Steering wheel turns

(lock to lock)

Minimum turning radius 19.6 feet

Wheels and tires:

8.5 x 19-inch (front) 245/45R19

9.5 x 19-inch (rear) 275/40R19

Wheel size Tires

Exterior dimensions (inches):

Overall length 204.9

Overall width 75.4

Overall height 58.9

Wheelbase 124.4

Front overhang 33.9

Rear overhang 46.7

Front tread 64.6

Rear tread 64.5

Interior dimensions (inches):

Head room 41.1front  38.0 rear

Leg room 46.3 front 37.8 rear

Shoulder room 59.1front 57.9 rear

Capacities:

Fuel tank ( gallons) 21.9

Luggage (cubic feet) 15.7 (SAE standard)

* Figures stated are manufacturer’s estimates for the U.S. market, specification in other markets may

vary.

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