All-new Elantra and All-new Tucson Win the Prestigious iF Design Award


It has been over 60 years since the first German iF Design Awards were held.  The design awards have been recognized across the world as a symbol of design and styling excellence across various fields including automobile design. Organized by iF International Forum Design GmbH, the awards recognize outstanding design across various disciplines and categories. The jury awarded the sought-after prize to Hyundai Motor’s All-new Elantra and All-New Tucson following a rigorous judging process, involving almost 5,000 entries from 53 countries Both cars  won the  iF Design Award 2016 in “Product” discipline, under “Automobiles / Vehicles / Bikes”.



The new Tucson is already on sale in Malaysia and we should see the Elantra being launched soon. I suppose the reason why we have not gotten the all new Elantra is because Hyundai Sime Darby should be in the midst of preparing local assembly of this popular model as well as giving some time to finish off stocks of the current and outgoing Elantra (which after all these years is still quite a quality buy and still looks fresh in terms of styling). But I am looking forward to the new car. It looks like a more mature design especially that strong looking front end styling.


PRESS RELEASE
All-new Elantra and All-new Tucson Win Prestigious iF Design Award

 All-new Elantra and All-new Tucson receive ‘iF Design Award 2016’ in 

product design category

 Hyundai Motor models win iF Design Award for 3 consecutive years

 Hyundai Motor’s evolving design philosophy is realized in refined style 

elements in All-new Elantra

 Bold and athletic design creates unique SUV appearance for All-new Tucson

Hyundai Motor received international recognition for its vehicle design from the

prestigious iF Design Awards jury. All-new Elantra and All-new Tucson won iF

Design Award 2016 in “Product” discipline, under “Automobiles / Vehicles / Bikes”

All-new Elantra and All-new Tucson winning prestigious iF Design Award further

validate Hyundai Motor’s continuous strive for design and quality excellence, as

Hyundai Motor models were selected as Winner of iF Design Award for three

consecutive years with Genesis awarded in 2014 and i20 in 2015.

iF Design Award Winner, All-new Elantra fully employs Hyundai Motor’s

characteristic design philosophy, which embraces the company’s ‘Modern Premium’

brand direction and is evident in the All-new Elantra’s dynamic and refined form.

With class-defining interior and exterior, All-new Elantra features refined style

elements reflecting Hyundai Motor’s evolving design philosophy. This vision

incorporates a dynamic precision in exterior design that complements All-new

Elantra’s comfortable, contemporary and sporty feel. The large hexagonal grille is

paired with slim and sporty headlights for an energetic look, while its clean surfaces

build on the active stance of the product.

iF Design Award recognizes the bold and distinctive design of the All-new Tucson –

Hyundai Motor’s compact SUV. Its bold and athletic presence has been achieved

through refined, flowing surfaces, bold proportions, sharp lines and the brand’s

signature hexagonal grille.

The front of All-new Tucson is dominated by the hexagonal grille, which connects

with the LED headlamps to create a distinctive identity. The A-pillar positioning and

the directional shape of the wheel arches accentuate the car's dynamic appearance,

even at a standstill. Inside, new soft-touch, high-quality materials are introduced

across the cabin surfaces, creating a refined cabin ambience. The new horizontal

layout of the center console conveys the car’s elegance while increasing the feeling

of roominess.

For more than 60 years, iF Design Awards have been recognized across the world

as a symbol of design excellence. Organized by iF International Forum Design

GmbH, the awards recognize outstanding design across various disciplines and

categories. The jury awarded the sought-after prize to Hyundai Motor’s All-new

Elantra and All-New Tucson following a rigorous judging process, involving almost

5,000 entries from 53 countries

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