CALTEX & X-MEN: APOCALYPSE Movie promotion and lucky draw from now till 12th June 2016

Chevron Malaysia Limited, which markets Caltex Lubricants in Malaysia -  Havoline® and Delo® have launched its very first partnership with Twentieth Century Fox the the upcoming X-Men: Apocalypse movie. This is another one of those Marvel superhero movies. Highly anticipated by fans and moviegoers. This new campaign is called THE POWER OF X WITH CALTEX. 

From now till 12 June 2016, rev up your everyday journeys and make a trip to any Caltex service station or Caltex Lubricants workshops to experience the Power of X with Havoline® and Delo®! Caltex will offer customers and fans of the film exciting contests and giveaways, featuring X-Men premiums and lucky draw opportunities with the purchase of selected Havoline® and Delo® products. The grand prize is one (1) Yamaha 150cc motorbike

Draw Dates Prizes 

1st Draw – 25 April - 

 1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: A pair of X-Men: Apocalypse Movie Passes each

2nd Draw – 9 May 

1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: X-Men: Apocalypse T-Shirt each

3rd Draw – 23 May

  1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: X-Men: Apocalypse Wash Bag each

4th Draw – 6 June

 1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: X-Men: Apocalypse Hoodie each

Grand Prize – 15 June  Grand Prize: 150cc Yamaha Motorbike

For more information on the ‘Release the Power of X’ promotion, visit www.calteXmen.com.

PRESS RELEASE
RELEASE THE POWER OF X WITH CALTEX™

Experience the power you’ve always wanted, with Caltex Lubricants AND X-MEN: APOCALYPSE

KUALA LUMPUR, 8 April 2016 — Have you always desired more power for your car?

Chevron Malaysia Limited, which markets Caltex Lubricants, Havoline® and Delo®, launches

its very first partnership with Twentieth Century Fox on X-Men: Apocalypse – the latest and

most anticipated blockbuster movie.

From now till 12 June 2016, rev up your everyday journeys and make a trip to any Caltex

service station or Caltex Lubricants workshops to experience the Power of X with Havoline®

and Delo®! Caltex will offer customers and fans of the film exciting contests and giveaways,

featuring X-Men premiums and lucky draw opportunities with the purchase of selected

Havoline® and Delo® products.

 “At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex

Havoline and Delo engine oil is imbued with the strength to protect their engines and

deliver optimised performance. To help our customers ‘Enjoy the Journey’ even more,

we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting

one,” said Asim Khan, Area Business Manager, Cluster, Asia Pacific.

X-Men: Apocalypse Premiums and Fortnightly Lucky Draw

Every promotion gift box comes with a free X-Men T-shirt and lucky draw chances to win

exclusive X-Men: Apocalypse premiums including X-Men Magneto helmets, X-Men wash

bags, X-Men hoodies and movie tickets. Customers will also stand a chance to walk away

with the grand prize of a brand new 150cc Yamaha motorbike. Promotion gift boxes are

available at selected Caltex stations and Caltex Lubricants workshops nationwide starting

from now until 12 June 2016 or while stocks last.

The following are the dates for the fortnightly lucky draws, along with the corresponding

Draw Dates & Prizes

1st Draw – 25 April -

 1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: A pair of X-Men: Apocalypse Movie Passes each

2nd Draw – 9 May

1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: X-Men: Apocalypse T-Shirt each

3rd Draw – 23 May

  1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: X-Men: Apocalypse Wash Bag each

4th Draw – 6 June

 1st Prize x 1: X-Men: Apocalypse Magneto Helmet

 20 Winners: X-Men: Apocalypse Hoodie each


Grand Prize – 15 June  Grand Prize: 150cc Yamaha Motorbike

For more information on the ‘Release the Power of X’ promotion, visit www.calteXmen.com.

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Note to Editor: Winner’s announcement will be available on campaign’s microsite:

www.calteXmen.com. Winners will be notified via phone/email within seven (7) days.

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