Industry News: Mercedes Benz Malaysia achieves best first quarter sales ever for Malaysia
Thursday, April 14, 2016
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“With our brand heritage, we will continue to build on our strong foundation to ensure success in the future,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner (right) at the company’s 1Q2016 results briefing. Also present was Vice-President, Sales & Marketing, Passenger Cars, Mr Mark Raine (left)
Mercedes-Benz Malaysia recorded a total of 2,658 units in Q1 of 2016. This is a 41% growth compared to Q1 of 2015, and it the Best 1st Quarter in the premium marque’s history. The three-pointed star achieves a new milestone recording a market share of 2.3% (YTD March 2016), marking a 0.5% increase compared to full year 2015. This makes Mercedes-Benz is No. 1 in the premium luxury car segment.
The recently launched Mercedes Benz A-Class led the pack, registering impressive sales of 300 units, a 38% increase compared to the same period last year. The CLA continued to maintain robust growth with a 200% increase from Q1 2015, selling a total of 183 units. Mercedes-Benz’s compact SUV, the GLA, recorded a strong 77% increase during Q1’16, to 159 units, from 90 units during the same period in 2015.
Since its launch in January, the all-new Mercedes-Benz SUVs have been very well received by the Malaysian market. In Q1, Mercedes-Benz Malaysia delivered a total of 170 SUVs to customers, comprising 121 GLCand 49 GLE units. The striking Mercedes-Benz Dream Cars - AMG GT, AMG cars and Mercedes Benz Coupe line-up continued to maintain a steady momentum in Q1’16, with 20 units delivered to customers.
Mercedes Benz Malaysia claims that this achievement is clearly the result of a coordinated market offensive, which includes the extremely successful launch of a new SUV line, and bringing new customers into the Mercedes-Benz brand by providing a wider variety of vehicles.
I believe this is the result of having the right product for the market as well as the fact that Vice President of Sales and Marketing is a young chap who seems to have the market vibe all worked out actually. I personally hear that the people that buy Mercedes are younger and bringing in all those AMG Line models and the SUVs is a fantastic thing.
They are bucking the trend when it comes to car sales these days with this fantastic sales performance.
The next car that the Mercedes Benz Malaysia will be the C-Class coupe from what I saw and heard today. Very soon actually. There will be about three new model launches as well as new variants of current models, facelifts and other stuff too scheduled for 2016. Can't wait.
PRESS RELEASE
Mercedes-Benz Malaysia increases lead in premium segment with 41% growth
Mercedes-Benz Malaysia recorded a total of 2,658 units in Q1,
marking a 41% growth compared to Q1 2015, and the Best 1st
Quarter in the premium marque’s history.
The three-pointed star achieves a new milestone recording a market
share of 2.3% (YTD March 2016), marking a 0.5% increase
compared to full year 2015.
Mercedes-Benz is No. 1 in the premium segment.
Kuala Lumpur, 14 April 2016 – “Taking pole position doesn’t happen
overnight. Our success comes from the combination of all our on-going
initiatives,” said Mercedes-Benz Malaysia President and CEO, Dr Claus
Weidner, at the company’s 1st Quarter 2016 media briefing.
As part of its Best Customer Experience initiative, Dr Weidner said that
Mercedes-Benz Malaysia had launched three new showrooms and four new
models, introduced product experts, and service differentiation, all in the
first three months of the year.
“In the year that the Mercedes-Benz brand celebrates its 130! Years of
Innovation, Mercedes-Benz Malaysia renews our commitment to the
Malaysian market. We will continue to focus on key customer touch points
through our dealer network. We will be continuously upgrading our
existing dealerships, and we will continue to provide customers with not
only The Best products, but also The Best customer experience,” Dr
Weidner pledged.
In the first quarter of 2016 alone, two revamped Mercedes-Benz Cycle &
Carriage Bintang Autohauses were launched. Carrying the latest Mercedes-
Benz corporate identity and featuring upgraded showrooms and customer
lounges, upgrading the Mercedes-Benz Cycle & Carriage Bintang
Autohauses in Petaling Jaya, Selangor and Georgetown, Penang required a
total investment of RM11 million. In the same quarter, Mercedes-Benz
Malaysia and Cycle & Carriage Bintang also introduced the all-new
Mercedes-Benz City Store, a fresh new concept and customer experience
which was built with an investment of RM4.3 million.
“We are pleased that our relentless pursuit of excellence is producing such a
positive result. Following a stellar 2015 performance, we have successfully
maintained our lead in Malaysia’s premium automotive segment, recording
a healthy growth of 41% in the first quarter of 2016, with total sales of
2,658 units. With this, we achieved a new milestone, as at YTD March 2016
we recorded a Market Share of 2.3%, marking an increase of 0.5% versus
previous year.” said Mercedes-Benz Malaysia Vice President Sales and
Marketing, Passenger Cars, Mr Mark Raine.
Leading Mercedes-Benz Malaysia’s encouraging Q1 performance was the
locally produced limousine segment. The ‘bread-and-butter’ models
recorded a collectively growth of 26%, delivering a total of 1,814 units. The
C-Class emerged the volume leader in this segment with a total sales of
1,359 units, a phenomenal growth of 871%. The locally produced E- and S-
Class delivered 260 units and 195 units respectively.
The Mercedes-Benz Compact Cars continued to delight the market in Q1
recording a healthy growth of 59%, delivering a total of 664 units. The
recently launched A-Class led the pack, registering impressive sales of 300
units, a 38% increase compared to the same period last year. The CLA
continued to maintain robust growth with a 200% increase from Q1 2015,
selling a total of 183 units. Mercedes-Benz’s compact SUV, the GLA,
recorded a strong 77% increase during Q1’16, to 159 units, from 90 units
during the same period in 2015.
Since its launch in January, the all-new Mercedes-Benz SUVs have been
very well received by the Malaysian market. In Q1, Mercedes-Benz
Malaysia delivered a total of 170 SUVs to customers, comprising 121 GLC
and 49 GLE units.
The striking Mercedes-Benz Dream Cars line-up continued to maintain a
steady momentum in Q1’16, with 20 units delivered to customers.
“This achievement is clearly the result of a coordinated market offensive,
which includes the extremely successful launch of a new SUV line, and
bringing new customers into the Mercedes-Benz brand by providing a wider
variety of vehicles. We thank our dealer network and our loyal fans for
their steadfast support of the Mercedes-Benz brand,” Mr Raine said.
Mercedes-Benz Malaysia Corporate Communications
“It has been a very eventful first quarter for Mercedes-Benz Malaysia, and
we are most encouraged by the results. We will continue to provide The
Best in our offerings and customer experience through all customer touch
points. We have achieved a lot, and we are not stopping here. We will keep
up the momentum and remain the leading brand in the premium automotive
segment,” assured Dr Weidner.
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