Shell Lubricants launches its latest flagship Heavy Duty Diesel Engine Oil - Shell Rimula R6 LM & details on the new Rimula Contest too!
Wednesday, April 20, 2016
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Today Shell Lubricants launched its newly enhanced heavy duty diesel engine oil (HDDEO) with a completely new range of products which comes in newly redesigned packaging. This sets the stage for the newly improved flagship HDDEO - the new fully synthetic Shell Rimula R6 LM 10W-40 which now features Shell's Dynamic Protection Plus Technology.
Dynamic Protection Plus Technology combines Shell’s proprietary PurePlus Technology, which produces an ultra-clean base oil made from natural gas, and Adaptive Additive Technology to deliver excellent all-weather protection, longer engine life, extended oil drain intervals, and reduced fuel consumption, all of which ultimately helps customers to lower the total cost of ownership. According to Shell Lubricants, they have tested the R6 LM on trucks running around 30,000km per oil change without adverse wear. Such duration between oil changes may be good for operators who want to minimise the duration of time when their trucks are off the road yet still give excellent protection properties. Of course, it ultimately depends on the usage and also what the truck manufacturers recommend.
This latest innovation by Shell enables the new Rimula R6 LM to offer up to 53% better protection against engine wear and deposits, especially camshaft wear and up to 45% lower oil consumption. The R6 LM's recommended retail price is RM547.60 per 20 liter packs and should be available on sale at all the usual outlets nationwide.
In conjunction with the introduction of the new Shell Rimula portfolio, Shell Lubricants also launched the 2016 edition of the highly popular Shell Rimula Global Promotion. This year, the contest will take eight lucky Grand Prize winners to South Africa for a unique driving challenge.
The contest has been rewarding Shell Rimula customers with money-can’t-buy experiences around the world. Last year’s winners had the opportunity to visit Budapest, Hungary to experience the FIA European Truck Racing championship while the 2014 winners took part in a unique heavy equipment challenge in London.
For more information on Shell Rimula, please visit www.shell.com.my/rimula.
PRESS RELEASE
SHELL MALAYSIA LAUNCHES NEW RANGE OF SHELL RIMULA PRODUCTS AND ENHANCED FULLY SYNTHETIC HEAVY DUTY DIESEL ENGINE OIL
L TO R - Sng Miah Thye - Shell Lubricants Technical Manager, Leslie Ng - General Manager Shell Lubricants, Seow Lee Ming - Shell Rimula Global Brand Manager, Alex Lim - Shell Lubricants Marketing Manager
Kuala Lumpur, April 20, 2016 – Shell Rimula is set to further strengthen its market leadership position as the best-selling heavy duty diesel engine oil (HDDEO) brand in the world and Malaysia with a completely new range of products and a new enhanced flagship fully synthetic product, which all come in newly redesigned packaging.
As the new improved flagship fully synthetic product that is a part of an enhanced portfolio, the new Shell Rimula R6 LM 10W-40 fully synthetic HDDEO now features Shell’s unique Dynamic Protection Plus Technology.
Dynamic Protection Plus Technology combines Shell’s proprietary PurePlus Technology, which produces an ultra-clean base oil made from natural gas, and Adaptive Additive Technology to deliver excellent all-weather protection, longer engine life, extended oil drain intervals, and reduced fuel consumption, all of which ultimately helps customers to lower the total cost of ownership.
This latest innovation by Shell enables the new Rimula R6 LM to offer up to 53% better protection[1] against engine wear and deposits, especially cam wear and up to 45% lower oil consumption[2].
The oil’s upgraded CJ-4 specification now exceeds ACEA, MAN and Mercedes-Benz specifications for engine wear and cleanliness to ensure extended oil drain intervals and lower emissions. Its low SAPs formulation also significantly reduces downtime from clogging of diesel particulate filters by ash.This means that the new Rimula R6 LM is especially recommended for highly rated engines meeting Euro 5 to 6 emission requirements.
Shell Lubricants General Manager -- Malaysia & Singapore, Mr Leslie Ng, said that the new enhanced Shell Rimula portfolio once again reflected Shell’s investment in research and development and its desire to offer cutting-edge lubricant products that deliver real and tangible benefits to businesses operating in an increasingly challenging economic environment.
“The enhanced formulations in the new Shell Rimula products provide an unprecedented level of protection to engines that operate in severe conditions. They are designed to help our customers reach their real destinations, no matter where or what they are,” he said.
In pointing out that no other oil and gas company invested in research and development as much as Shell, Leslie added, “Our revolutionary and proprietary gas-to-liquid (GTL) technology has enabled us to be the first company to launch passenger car motor oils and motorcycle engine oils made from natural gas. We are now bringing this breakthrough technology to the HDDEO segment.”
The launch of the new Shell Rimula R6 LM with Dynamic Protection Plus Technology was timely as high quality Euro 5 specification diesel has become increasingly available in Malaysia. More truck and bus fleet owners could upgrade their vehicles to that equipped with newer and more advanced engines, which in turn, would spur owners to use fully synthetic HDDEOs in order to optimise the fuel efficiency, performance and reliability of their vehicles.
In conjunction with the introduction of the new Shell Rimula portfolio, Shell Lubricants also launched the 2016 edition of the highly popular Shell Rimula Global Promotion. This year, the contest will take eight lucky Grand Prize winners to South Africa for a unique driving challenge.
The contest has been rewarding Shell Rimula customers with money-can’t-buy experiences around the world. Last year’s winners had the opportunity to visit Budapest, Hungary to experience the FIA European Truck Racing championship while the 2014 winners took part in a unique heavy equipment challenge in London.
- ENDS –
About Shell Rimula
Shell Rimula heavy-duty diesel engine oils have been developed for the latest on- and off-highway vehicles. They are designed to protect engines, thus helping to lower maintenance and fuel costs, and increase reliability to keep vehicles running. In addition to the full range of Shell Rimula heavy-duty engine oils in Malaysia, Shell Lubricants also offers a complete portfolio of lubricants for every part of your equipment, including Shell Spirax gear, axle and transmission fluids, and Shell Gadus greases.
About Shell
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
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