INDUSTRY NEWS: Hyundai recruits former design head of Bentley Motors
Tuesday, May 24, 2016
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Hyundai Motor announced that the world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at Hyundai Design Center starting from this June 2016. I believe this shows Hyundai's commitment to build better looking cars. And maybe add more pizzazz to the Hyundai design.
I do think Peter Schreyer, who is the overall design chief in Hyundai-Kia automotive now has another very capable creative individual to help him in coming up with innovative design and styling. The reason for this recruitment is surely to push Hyundai's GENESIS premium car brand and with a designer from Bentley, things are certainly going to go in the right direction.
PRESS RELEASE
Hyundai Motor Recruits World-Renowned Luxury Car Designer SangYup Lee
World famous luxury car and sports car designer SangYup Lee will play a leading role in
design strategy, direction and innovation
The most successful Korean designer in the global automotive industry will help the
GENESIS brand establish its own design identity and enhance design competitiveness
May 20, 2016 - Hyundai Motor announced that the world-renowned designer SangYup Lee, former
Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at
Hyundai Design Center starting from this June.
Building on his past experience of designing various top-notch luxury cars, Lee will be in charge of
design strategies and directions and lead design innovations in areas of interior and exterior
design, color and materials of Hyundai Motor and GENESIS with Senior Vice President Luc
Donckerwolke.
“The innovative design and surprising growth of Hyundai Motor has always made me proud as a
Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile
designs for both Hyundai Motor and the GENESIS brand,” said Vice President SangYup Lee.
“Vice President Lee has proven himself as one of the world’s best automobile designers in the
global platform. His design philosophy to pursue new challenges and innovations matches the
DNA of Hyundai Motor,” said Senior Vice President Luc Donckerwolke.
SangYup Lee is well known as a famous Korean star designer in the global automotive industry.
After graduating from Hongik University Department of Sculpture in Korea and Art Center College
of Design in California, Lee began his career at Pininfarina and Porsche Design Center. In 1999,
Lee joined General Motors and designed concept cars such as Camaro Concept Vehicle which
converts into the iconic Bumblebee in the movie Transformers and Corvette Stingray Concept
Continuing his career, Lee joined Volkswagen Group of America as Chief Designer in charge of
Volkswage, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the Head
of Exterior and Advanced Design at Bentley Motors Limited.
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