HAPPENINGS: Mercedes Benz Malaysia announces their 2016 Corporate Social Responsibility Campaign

(From left) Driven Communications representative, En Hafriz Shah; Monfort Boys Town Chief Administration Officer, Mr Arulanandam S.; Teach For Malaysia External Relations Director, Madam Prabha Sundram; Kuala Lumpur Performing Arts Centre founders, Dato’ Faridah Merican and Joseph Hasham; with Moki, Mercedes-Benz's MobileKids mascot.

Today Mercedes Benz Malaysia announced their 2016 Corporate Social Responsibility (CSR) campaign. Their CSR campaign is guided by four core subject matters - road safety, the arts and culture, investing in knowledge and corporate volunteering. And at a special event earlier this morning, Mercedes-Benz Malaysia today announced contributions of over RM200,000 for initiatives that support the growth and development of Malaysian society. Recipients of Mercedes-Benz Malaysia 2016 sponsorship are, Driven Communications, for its initiative of promoting safe road travels; the Kuala Lumpur Performing Arts Centre (KLPac); as well as education NGO and institution, Teach for Malaysia; and Monfort Boys Town.


Mercedes-Benz Malaysia is continuing its collaboration on the MobileKids initiative with Driven Communications, whom you folks know was founded by Paul Tan (who is obviously the most famous automotive blogger in Malaysia - Paultan.org), to promote safe road travelling with the Child Car Seat Rental Programme. The programme, which was earlier spearheaded by Driven Communications in 2015, aims to educate families on road safety by providing child car seats for rental on first-come-first-served basis. Mercedes-Benz Malaysia’s involvement in the initiative last year saw a contribution of 110 child car seats. This year, the company is contributing an additional 135 child car seats worth RM50,000, bringing it to a total contribution of 245 child car seats. This is a very good initiative as you know we still see parents putting their children on the lap. As if the hands of the parent is strong enough to hold on to a child in a crash. It isn't okay. Please also note that MOKI the MobileKids mascot was present - see the pic above. 

As for Arts and Culture, Mercedes-Benz Malaysia announced an additional sponsorship of RM120,000 to KLPac. As one of the founding sponsors of KLPac, Mercedes-Benz Malaysia has contributed over RM1.2 million to date to promote the Malaysian performing arts scene. Founders of KLPac, Mr. Joe Hasham and Dato' Faridah Merican were present at the event. I had a nice time chatting with them. No. Not about cars but about other stuff of course. Unlike most motorheads, I do breathe in other stuff instead just of petrol fumes. Dato' Faridah was courteous and very approachable. She has been a powerhouse in the Malaysian performing arts together with Joe Hasham, who is as gifted and extremely jovial in nature. KLPac is something different that is needed to feed the soul in other ways we are accustomed to. 

Mercedes-Benz Malaysia is also contributing over 200 units of pre-owned computers to primary schools and non-profit organization, Teach for Malaysia. Through this initiative, Mercedes-Benz Malaysia aims to enrich the learning experience among students. Teach for Malaysia and Monfort Boys Town will receive 50 computers each, while three vernacular primary schools will each receive 35 computers.

I learnt from MDM Prabha Sundram, External Relations Director of Teach For Malaysia that the organisation is unique in that it works with the Ministry of Education to bring back skilled Malaysians who are abroad to teach in the country especially in the rural areas. I actually did not believe that Teach For Malaysia is more instrumental in bringing back more Malaysians to teach (for about two years or so under a contract in rural areas) than even government linked outfits like TalentCorp. You need passion for stuff like this. Not just the lure of money. It is still good to hear that there are Malaysians out there willing to sacrifice for the wellbeing of others. 

Meanwhile, in support of initiatives undertaken by Mercedes-Benz Malaysia’s employees in the interest of society and the common good, the company also announced the continuation of its annual celebrations for children during festive occasions. As the first company in Malaysia that encourages its employees to share
personally-selected gifts with children who are in need, the programme provides the opportunity for Mercedes-Benz Malaysia staff to bring cheer to underprivileged children.

Mercedes-Benz Malaysia will extend its support to employees who will be involved in a beach cleaning programme scheduled for later this year. Mercedes-Benz Malaysia also supports its employees who participate in the Standard Chartered Kuala Lumpur Marathon. As a corporate sponsor of the marathon,
Mercedes-Benz Malaysia will be donating RM20,000 to Hospis Malaysia.

What this shows is that large companies like Mercedes-Benz Malaysia is passionate not only about delivering products and services. They also give back to society and help development of the society or country where they sell their products and service. Note that what all of the initiatives are to develop and nurture the human resource so that there is progress in human capital instead of just building stuff. A nation must be built by having quality people in it. This makes perfect sense.

PRESS RELEASE
Mercedes-Benz Malaysia Nurturing The Future of the Nation

Over RM200,000 contributed to support initiatives for road safety, the arts and culture, and education.

Kuala Lumpur, 27 May 2016 – For Mercedes-Benz Malaysia, business success and

social responsibility go hand in hand. Guided by four core Corporate Social

Responsibility (CSR) pillars; road safety, the arts and culture, investing in knowledge

and corporate volunteering; Mercedes-Benz Malaysia today reaffirmed its

commitment to the future of the nation by expanding its involvement with various

community groups.

At a special event, Mercedes-Benz Malaysia today announced contributions of over

RM200,000 for initiatives that support the growth and development of Malaysian

society.

Speaking at the occasion, Mercedes-Benz Malaysia President and CEO, Dr Claus

Weidner said, “CSR is part of our commitment to the Malaysian community. We want

to be an enabler for future generations, and contribute to the community in a

meaningful way. It is when we help those who are in need that we are truly making

a difference in the world. Today marks the launch of a campaign which we hope will

enrich the lives of the various groups involved.”

Recipients of Mercedes-Benz Malaysia 2016 sponsorship are, Driven

Communications, for its initiative of promoting safe road travels; the Kuala Lumpur

Performing Arts Centre (KLPac); as well as education NGO and institution, Teach for

Malaysia; and Monfort Boys Town.

Through the MobileKids initiative, Mercedes-Benz Malaysia is continuing its

collaboration with Driven Communications founder and prominent Malaysian

automotive blogger, Paul Tan, to promote safe road travelling with the Child Car Seat

Rental Programme. The programme, spearheaded by Driven Communications in

2015, aims to educate families on road safety by providing child car seats for rental

on first-come-first-served basis. Mercedes-Benz Malaysia’s involvement in the

initiative last year saw a contribution of 110 child car seats. This year, the company

is contributing an additional 135 child car seats worth RM50,000, bringing it to a

total contribution of 245 child car seats.

“Every day, millions of people depend on a Mercedes-Benz for the safety of

themselves and their loved ones. This includes using suitable systems to relieve the

burden on drivers, protect them and support them in hazardous situations to ensure

the safety of all road users. Mercedes-Benz Malaysia is committed to achieving the

vision of accident-free driving,” explained Dr Weidner.

With a firm belief that the arts has the power to build bridges and foster creativity

and innovation, Mercedes-Benz Malaysia has been a longtime supporter of the

Malaysian performing arts scene. This year Mercedes-Benz Malaysia announced an

additional sponsorship of RM120,000 to KLPac. As one of the founding sponsors of

KLPac, Mercedes-Benz Malaysia has contributed over RM1.2 million to date to

promote the Malaysian performing arts scene.

Recognising the importance of education in empowering future leaders of the nation,

Mercedes-Benz Malaysia is also contributing over 200 units of pre-owned computers

to primary schools and non-profit organization, Teach for Malaysia. Through this

initiative, Mercedes-Benz Malaysia aims to enrich the learning experience among

students. Teach for Malaysia and Monfort Boys Town will receive 50 computers

each, while three vernacular primary schools will each receive 35 computers.

Meanwhile, in support of initiatives undertaken by Mercedes-Benz Malaysia’s

employees in the interest of society and the common good, the company also

announced the continuation of its annual celebrations for children during festive

occasions. As the first company in Malaysia that encourages its employees to share

personally-selected gifts with children who are in need, the programme provides the

opportunity for Mercedes-Benz Malaysia staff to bring cheer to underprivileged

children.

Valuing sustainability as responsible corporate behavior, Mercedes-Benz is

committed to preserving the diversity of natural habitats for future generations. As

such, Mercedes-Benz Malaysia will extend its support to employees who will be

involved in a beach cleaning programme scheduled for later this year. Mercedes-

Benz Malaysia also supports its employees who participate in the Standard

Chartered Kuala Lumpur Marathon. As a corporate sponsor of the marathon,

Mercedes-Benz Malaysia will be donating RM20,000 to Hospis Malaysia.

“Mercedes-Benz Malaysia is passionate not only about delivering the best products

and services to our customers; we are also deeply committed to champion

community initiatives that contribute to the long term development of society. We

are very delighted to do our part in contributing towards the growth of the nation by

supporting various communities to help them achieve their best potential,” said Dr

Weidner.

ENDS

(c) 2016 motoring-malaysia.blogspot.com. All rights reserved.

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