News: Mercedes Benz with Cycle Carriage Bintang unveiled their new City Store at the TREC Kuala Lumpur
Wednesday, March 2, 2016
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Mercedes-Benz Malaysia, Vice President, Sales & Marketing, Mercedes-Benz Cars, Mr Mark Raine (left) and Cycle & Carriage Bintang Berhad, Chief Executive Officer, Dato’ Wong Kin Foo. In front of the new Mercedes Benz City Store at TREC KL
Located in the lifestyle and entertainment hub, TREC Kuala Lumpur along Jalan Tun Razak, this RM4.3 million worth of City Store has 9,373 sq ft of floor space which can display up to seven cars. It also has a private iShowroom lounge, exclusive bar and lounge as well as interactive signage.
The previous Mercedes Benz Cycle & Carriage showroom located at the Regal House was just further down Jalan Tun Razak. That showroom has been around since the Regal House building (in its current form) was around - late 1980s-early 1990s if I am not mistaken. Located right beside the American embassy that place was part of Mercedes Benz's history here in Malaysia. I bought my own Mercedes Benz C180 there in fact!
Lots of memories. But things change for the better most of the time as this new showroom is larger and obviously better in terms of displaying the cars and more in line with the car maker's Showroom C.I.(Corporate Indentity).
Personally, its now going to be fun visiting my sales advisor there after this!
PRESS RELEASE
Mercedes-Benz Malaysia unveils The All New Mercedes-Benz City Store by Cycle & Carriage Bintang
Kuala Lumpur, 2 March 2016 – Mercedes-Benz Malaysia and authorised
dealer Cycle & Carriage Bintang Berhad today set a new standard in
automotive retailing with the opening of the all-new Mercedes-Benz City
Store. It is the first of its kind Mercedes-Benz City Store located in the
lifestyle and entertainment hub, TREC Kuala Lumpur.
“As we mark Mercedes-Benz’s 130! Years of Innovation, we are moving
beyond just the automobile. This unique format, the first of its kind
Mercedes-Benz City Store provides an entirely fresh concept. At the Cycle
& Carriage Bintang TREC Autohaus, we are offering a totally new
customer experience in which we aim to address and engage with new and
upcoming Mercedes-Benz fans.”
“The urban, modern luxury concept of the city store underlines our ambition
to lead, as the inventors of the automobile we are not only at the forefront of
automotive technology, but in automotive retailing and customer
experience. As our dealer network grows with the launching of the
Mercedes-Benz City Store, so too does our ambition to create new
experiences for our discerning customers,” said Mercedes-Benz Malaysia
Vice President Sales & Marketing, Mercedes-Benz Cars, Mark Raine.
The 9,373 sq ft Mercedes-Benz Cycle & Carriage Bintang TREC Autohaus
is able to house seven showroom vehicles. Managed by 16 employees in
sales, it is the latest in Cycle and Carriage Bintang’s network. Unlike
traditional Autohauses, Cycle & Carriage Bintang TREC sports a new look
with the latest in modern interior design and furnishing.
Additional features at the Cycle & Carriage Bintang TREC also include a
private iShowroom lounge and exclusive bar and lounge as well as
interactive signage.
“In 1951, when Cycle & Carriage was awarded the much sort after
Mercedes-Benz franchise, we started our Mercedes-Benz business along
Jalan Tuanku Abdul Rahman (formerly known as Batu Road). It was the
forerunner in automotive retailing. As time went by the location was not
condusive for an automobile showroom, we moved the business to Regal
House along Jalan Tun Razak, near the Kuala Lumpur City Centre area,
which was a much easier location to access. And today, 65 years later, we
have moved to this location.”
“We are very proud of this latest Mercedes-Benz Cycle & Carriage Bintang
TREC Autohaus as it again redefines the automotive retailing experience.
Having invested RM4.3million in this truly unique new Autohaus, we are
excited to show all our customers the latest and newest in what Mercedes-
Benz has to offer. This Autohaus sets itself apart in appearance with black
ceiling, wood finishing, multiple colors wallpaper and lights which
amplifies the vibrancy of the brand, and the chosen location permits such
loud interpretation.”
“We are confident that with the product offensive strategy adopted by
Mercedes Benz , we will maintain our positive run as we are able to
complement the strategy through providing exceptional ownership
experience with a fresh and vibrant approach in automotive retailing,” said
Cycle & Carriage Bintang Berhad, Chief Executive Officer, Dato’ Wong
Kin Foo.
Cycle & Carriage Bintang Berhad recently launched upgraded Autohauses
in Georgetown and Petaling Jaya, complete with the new Mercedes-Benz
Corporate Identity (CI). In doing so, it extends its services to customers
through a total of 11 locations nationwide. This includes seven 3S
Autohauses, two sales showrooms and two service centres.
Situating the latest Mercedes-Benz Cycle & Carriage Bintang Autohaus at
TREC, Malaysia’s pioneering purpose-built, urban F&B, lifestyle and
commercial destination, is testimony of the leading luxury German
marque’s lifestyle brand philosophy.
About Mercedes-Benz Malaysia
Mercedes-Benz has a long and rich heritage in Malaysia, dating way back to the beginning of the 20th
century. As the inventor of the automobile in 1886, Mercedes-Benz has indelibly stamped its
credentials as the benchmark for quality while trailblazing the many firsts in automotive technology
with a long list from the first diesel production car, safety passenger cell, crumple zone, seat belts,
ABS to airbags. In Malaysia, Mercedes-Benz delivered its first vehicle in 1905.
Mercedes-Benz Malaysia Sdn Bhd, a joint venture between Daimler AG and Cycle & Carriage
Bintang was formed on 1 January 2003. Mercedes-Benz Malaysia currently employs over 280
employees with its administrative and sales office located at Menara TM in Kuala Lumpur whilst its
production plant is located at Pekan, Pahang.
Mercedes-Benz Malaysia manages the wholesale distribution of Mercedes-Benz, and Mitsubishi Fuso
vehicles, service and spare parts as well as software development for global sales solutions. . It also
provides an automotive apprentice training following the successful German model. The retail
network of Mercedes-Benz Malaysia is represented by 58 authorized dealers for the Mercedes-Benz
and Mitsubishi Fuso brands.
A total of 87 outlets provides sales and after sales services nationwide. The emphasis placed on
network development is a global initiative by Daimler AG in line with its brand philosophy to create a
uniform worldwide brand that provides Mercedes-Benz customers with superb quality services.
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