A professional critique of the Remain campaign

Campaign, the trade magazine for the advertising industry, has been talking to some of the agencies who were asked to contribute to the Remain campaign in the recent referendum.

Its conclusion from the exercise is that

a clear picture emerges of an ineffectual, unfocused and strategically barren process led by a disjointed committee of cross-party middleweights.

One agency told the magazine:

"We were simply called upon to provide creative window-dressing, not political strategy. And because Stronger In had no political strategy, we had nothing to say. Of course we struggled to get our message across, because the real art is working out the message in the first place and we weren’t allowed to help with that." 

For example: "They knew voter turnout among young people would be a problem but they didn’t ask us to help solve that problem, so we were left drawing posters." 

And: "They had no creative nerve. Whenever we tried to take the gloves off, we were told to calm things down." So agencies were crippled from contributing at any meaningful level.

When Remain leadership appointed itself in July last year this blog asked: "Is this the best the pro-European forces in Britain can do?"

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