INDUSTRY NEWS: MY AUTO FEST 2016 nets about RM20 million worth of bookings.
Friday, May 27, 2016
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The recent My Auto Fest 2016 which was held over the weekend of 20th to the 22nd May 2016 was quite a success according to its organisers, the Malaysian Automotive Association. The sales driven auto show actually netted about RM20 million worth of bookings which I hope translates into actual sales after this. It was also the platform for various car manufacturers to preview their products.
Honda previewed the new Civic this was pretty interesting and could be the saviour for the C segment sedan here in Malaysia. These days, we see more small B segment and larger D segment dominating sales of sedans here in Malaysia. It used to be a more equal distribution between the B,C,and D segments but these days, with the increase in small SUV popularity, the C segment sedan sales have suffered. Maybe with this new Civic things would change.
Peugeot also previewed the 408 e-THP, the new C segment sedan. Toyota previewed the Sienta, a Perodua Alza sized MPV which has sliding doors. This should be an ideal and timely replacement for the Toyota Avanza. It truly needs replacing. Have you seen the shield-like grille they decided to slap onto the Avanza without much real thought?
Proton teased the Perdana. And there were other interesting stuff like test drives, food and other goodies. The auto show was not a large one, but with all the new car previews it actually felt like something to be actually proud of. It is no Bangkok or Jakarta motor shows, but it was still exciting. For me actually. I got to meet up with interesting people aside from getting to view some new cars in one spot. I hope this would be a yearly affair. It would give the general public a peek into the automotive world instead of just going to showrooms which some actually dread. I also know parents had taken the opportunity to bring their children to view the cars on display. Start them young I say.
Tuesday 24 May 2016
My Auto Fest nets in RM20 million sales bookings
About RM20 million sales of cars were netted at the three-day My Auto
Fest show held over the weekend from 20 – 22 May.
“This was our inaugural show and we are happy with what has been
achieved. The exhibiting car companies went all out to offer excellent
deals and discounts at this sales-oriented show, as well as bringing in
some latest models for exclusive preview,” said Datuk Aishah Ahmad,
president of the Malaysian Automotive Association and organising
chairman, My Auto Fest 2016.
“Entrance was free and many of the visitors came as family groups
specifically to shop for cars.
“They came with a budget in mind and to compare the different options
available all under one roof. Most of them spent hours comparing prices
between the different models on show as well on test driving them
before making their bookings.
“Another great attraction was the “Buy a Car Win a Car” contest where
visitors who placed their bookings on a new car stood a chance to win a
Nissan Almera 1.5L,” said Datuk Aishah.
With all major car companies offering deals exclusively at the auto show,
the show was a magnetic draw for visitors, both young and old, as well
as an opportunity to view exclusive previews of the soon to be launched
Toyota small MPV, the Sienta, the all-new Honda Civic and the Peugeot
408 e-THP models, as well the first Asia Pacific preview of the Hyundai
Ioniq hybrid.
Over at the Honda Malaysia booth, the 10 th generation Honda Civic was
a crowd puller, drawing visitors even from outstation to get a first hand
view of the car before they made their bookings.
The Toyota Sienta MPV was replaced after the first day’s preview on
Friday 20 May by the newly launched Toyota Fortuner. The newly
launched Toyota Hilux pick-up and the Fortuner SUV were available for
test drives.
The soon-to- be-launched Peugeot 408 e-THP, with an all-new engine
and body had its fair share of enquires alongside Kia and Citroen
models displayed at the Naza Holdings booth.
At the Proton booth, visitors were delighted to get a peek-a- boo look at
the Proton Perdana which is set to be launched within the next few
weeks as well as the cross over models of the Proton Iriz and Suprima.
The Edaran Tan Chong booth was kept busy with a steady flow of
visitors checking out the attractive rebates offered on the Nissan Almera,
Grand Livina, Teana, Serena S-hybrid, all new X-Trail SUV and Navara
pick-up truck, together with one million AirAsia Big points up for grabs.
Other major car brands that offered exclusive deals and discounts were
Daihatsu, Ford, Jeep, Quill Automobiles (BMW cars), Subaru and Tata.
At the foyer of the Mines Exhibition hall, the venue of the show, the new
Volvo XC90 plug-in hybrid and the Jaguar XE proved their aspirational
status, being thronged by admiring visitors throughout the duration of the
show.
Public Bank, Bank Simpanan Nasional, RHB Bank together with AIG
Insurance and Liberty Insurance were on hand to assist in financing and
insuring the special deals.
Speed & Wheels e-magazine, a 28-page free digital Malay motoring
magazine in the Malaysian market under the New Straits Times (NSTP),
was launched at the show on 21 May.
Nine food trucks located at the end of the exhibition hall served a variety
of cuisine including fresh coffees, burgers, fruit shakes, Malaysian and
Thai rice dishes, Mexican and American snacks, European pasta dishes
and Korean ice cream.
“The food trucks did good business because they offered value for
money meals. As organisers we supported good quality food truck
operators by not charging commission on sales but only a minimum
commitment fee” said Datuk Aishah.
Visitors were also given the opportunity to vote for their favourite food
truck.
At the end of the show, the top three favourite food trucks were Black
Movement which served beverages, Portuguese egg tarts; Mat Rock, a
favourite with lunch and dinner crowds for its rice with turmeric flavoured
meat dishes, and Big Hug popular for its big burgers and variety of
potato snacks.
Other side attractions were the accessory booths with a variety of car
care products and engine oils, automotive parts and components for all
kinds of cars.
Lifestyle booths offering Ai artisanal yogurt, Serasi all-natural handmade
skincare products, health drinks and body care products, cosmetics,
jewellery and relaxing shoulder massage, together with a children’s
corner with popcorn and cotton candy made it a wholesome family
outing.
(c) 2016 motoring-malaysia.blogspot.com
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